Her Prom Closet 03/07/2015

About Her Prom Closet


Her Prom Closet began in 2013 as a community relations initiative in Memphis, Tn. Founder of Social Couture, formed Her Prom Closet with a mission of ensuring that local high school seniors who otherwise would be unable to afford a dress can attend their high school proms feeling beautiful and confident.

The dress drive has grown from outfitting fewer than 50 girls at the prom dress drive last year, to expecting hosting more than 75 young ladies for this Second Annual Prom Dress drive. The incredible growth of the drive has required increasingly more resources for the indulgent day of prom “shopping,” and beauty tips. We are continually rising to the challenge to support the young ladies.

Couture Cares knows that the dress from Her Prom Closet is only the beginning. Ultimately we want to be the mirror that help a young woman develop a better view of herself; we want to participate in her journey to becoming a strong grown woman and empower her to be that change for the next generation.

What does this mean to us

It is such a powerful personal experience for each young woman who attends. The referred girls come from difficult backgrounds, both financially and emotionally. Participants of Her Prom Closet have reflected that; it was a wonderful experience not because of how they looked in their dress, but because of the positive change in the way they felt about themselves.

As parents and mentors to kids, we know that helping them to feel empowered creates a lasting impression on their confidence and self-esteem, which are both key elements to long-term success to building a better future for at-risk youth and young families.

  • Hundreds of young women miss this once-in-a-lifetime experience of going to the prom because they don’t have proper attire. We want to remove that stumbling block.
  • A dress, shoes, jewelry and makeup cannot change a young woman’s life but it can be the start of changing her outlook on life.



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